Rivertown Taps

ART Direction, Illustration, copywriting, design

The team behind Rivertown Taps, a new gastropub in Phoenixville, PA, needed a full-scale brand identity and creative strategy to help launch their restaurant and stand out in a competitive, community-driven food scene. They wanted the brand to reflect their values—hospitality, ethical sourcing, local connection, and culinary creativity—while capturing the spirit of their unique self-pour tap wall, chef-driven menu, and open kitchen atmosphere.

Grounded in the concept of “home grown”, the Rivertown Taps visual system draws inspiration from the meaning behind River, Town, Taps: a gathering place by the river with ever-flowing, locally sourced food and drink, a commitment to community, and a space where people come together to eat, learn, and celebrate. Expressed across all key touchpoints–including in-restaurant print materials, merchandise, promotional assets, and digital platforms–their branding creates a cohesive and welcoming identity that supported a warm, energetic launch and laid the foundation for long-term brand equity.

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Personal Role: Creative Director, Brand Consultant, Lead Designer